Furniture, lighting & objects
Oak & Hour
Our leading furniture and lighting store.

We own and operate online stores. Our experience can help you build yours.Five stores. The experience to help you build yours.
An independent commerce company
Naero operates brands across home, outdoor living and beauty. We combine AI-assisted development with Google Ads, and share that experience through practical workflows and personal support.Five independent stores. A practical process for building your own.
Meet the brandsThe Naero portfolio
Explore the stores we build and operate.
Furniture, lighting & objects
Our leading furniture and lighting store.

Outdoor & adventure
Equipment for camp, trail and water. A store built around getting outside.
Explore REIDWOOD ↗
Skincare, colour & tools
Skincare, colour cosmetics and beauty tools, brought together in an editorial shopping experience.
Explore VAIRE Beauty ↗
Saunas & home wellness
Indoor and outdoor saunas, including infrared models. Space for a slower hour.
Explore Cedar & Amber ↗
New to the Naero portfolio
Our newest store, focused on furniture and lighting.
Explore Elnovan ↗
Inside Oak & Hour
A furniture and lighting store developed with AI-assisted tools and marketed through Google Ads.
Poor sourcing choices and unnecessary complexity were the hardest lessons. That experience now informs the structured store-building process being developed for Naero.
A NOTE FROM THE FOUNDER
Better sourcing. Fewer complications.
I was interested in ecommerce from a young age. I watched well-known creators on YouTube and kept trying to build something of my own. But effort and enthusiasm did not translate into a sale. After repeated attempts, I still had not found an approach I could make work.
The turning point was a video about using Google Ads instead of Meta or TikTok. It gave me a different way to think about reaching customers, and Google Ads became part of how I built the business. That shift mattered, but it did not make every other decision easy.
Oak & Hour taught me that poor sourcing choices and unnecessary complexity can make a store much harder to run. Those are the lessons I want to carry into Naero: make deliberate product decisions, keep the process understandable, and help other beginners avoid getting lost in the details. The tools matter, but the decisions behind them matter just as much.
THE COMPANY & THE PROCESS
Naero LLC operates five online stores across home, outdoor living, and beauty. We use AI-assisted development to build storefronts and Google Ads to market them.
Start with the niche, name, and visual identity of an original brand.
See your homepage, collections, product pages and shopping flow take shape before connecting the store.
Approve your preview, then work through connecting your Shopify store with guided setup.
Work through catalog tasks, pricing, domain and email, and launch checks at the appropriate stage.
Your next chapter
Build your own store with a complete guided process for brand direction, storefront design, catalog preparation and launch setup. Add personal help applying the system and fixing agreed blockers.
Claude Code v1.0. Online purchases and downloads are not open yet; enquire about a plan. Get release updates ↗
INSIDE THE NAERO AI STORE SYSTEM
Claude Code v1.0 includes 12 skills: 10 foundation skills, furniture-image remake, and catalog optimization with SEO and product pages.
Included in v1.0 · 10 foundation skills
BEFORE YOU BEGIN
The system is designed for beginners, so you do not need to write the code yourself. You will still set up accounts, give the AI the access it needs, review the work and make decisions about your business. The workflow guides those steps.
You get a written starting plan, two focused written store reviews and 30 days of direct email for one store. The allowance is up to four total hours of personal work: up to two implementation hours, with the remaining two shared by planning, reviews and email. We agree a kickoff date and work on one active request at a time. No calls or meetings are included.
No. It is a toolkit of instructions, references, and helpers for an AI-assisted build. Your brand, catalog, accounts, and website are developed through the process.
Claude Code with access to your project files, tools and previews. An ordinary browser chat is not automatically equivalent. Setup requirements will be published before online purchases open.
AI subscriptions or usage, Shopify, domains, email, generation credits, paid apps, and advertising are separate from the toolkit. Custom implementation has its own agreed scope, fixed quote and delivery window before purchase.
You choose the products, approve the work, and make the decisions behind your business. The skills give the AI a structured process and checkpoints; they do not replace your judgment.
FROM NAERO
Toolkit releases, store-building notes and launch news. Unsubscribe any time.
Work with Naero AI
A new store, a fresh perspective, or a question about the toolkit. Tell us where you want to start.